About DDB


Entertainment has moved from being pleased to vivid, engaging and much more. And making it possible is the DDB Foundation, a frontrunner in providing digital technology platform. In this new age technology digital signals are received directly from satellite resulting in amazing visual clarity & audio quality. Thanks to this amazing technology, now TV viewing will never be the same.

At the DDB Foundation, one significant fact we realized is that with each passing day, the world is becoming more and more digitized and you are bound to be left behind if you are not digitally ready. We are driven by this need to make digitization a reality and make it accessible to millions of Indians.

DDB foundation in collaboration with five of the biggest names in the new-age technology, namely STMicroelectronics, Irdeto, Soen, Videocon d2h and Philips is purely a digital technology platform that will optimize your TV viewing experience. This new technology helps receive digital signals without the help of any set-top box, giving you an audio-visual experience you were looking for. The direct reception of digital signals has a clear edge over analog signals in providing no transmission loss and a bright HD viewing experience. In addition to this, users can control the television and the set top box with a single remote which eventually removes the need of extra wiring.